PurePlay AI

$PurePlay Multimodal Creative Intelligence$

MULTIMODAL CREATIVE INTELLIGENCE // REAL-TIME SIGNAL ANALYSIS

PurePlay is the intelligence layer for modern CTV. Our Context Harmony engine reads the full viewing moment -- content, audience, competitive landscape, and creative fit -- then scores every impression in real time. Aggregate scoring reveals what's actually driving outcomes and activates on it immediately across CTV and digital video. Every creative decision is signal-driven.

THE PROBLEM

Legacy platforms fragment performance across disconnected dashboards. No unified view. No competitive intelligence. No visibility into what's working at the local market or publisher level.

HOW IT WORKS

SIG.01

Full-FunnelAggregate Scoring

Every metric -- CPM, reach, engagement, foot traffic -- flows through aggregate scoring. Upper, mid, and lower funnel synthesized into one unified performance signal.One score. Full picture.

OPT.02

AgenticOptimization

AI agents run autonomously: creative scoring, audience construction, bid optimization, anomaly detection.Competitive intel, local market dynamics, and publisher SOV feed every decision in real time.

MSR.03

CompoundingMeasurement

Measurement partners like Cuebiq feed impression-level scoring and foot traffic directly into optimization loops.Every campaign makes the aggregate scores smarter. Performance compounds.

WHY IT MATTERS

Competitive intelligence: real-time visibility into competitor creative, messaging shifts, and spend patterns
Local market and publisher SOV intelligence across all 210 DMAs for precision activation
Aggregate scoring unifies every signal into one performance view, not five disconnected dashboards
Cuebiq partnership: impression-level scoring and real-time foot traffic optimization
Intelligence, optimization, and measurement included in working media, not billed separately
Self-learning system: aggregate scores compound with every campaign, getting smarter over time

PROVEN RESULTS

$1.83

cost-per-visit

Holiday CTV // Sunglass Hut

20-25%

working media savings

vs. legacy DSP fee structures

Real-Time

foot traffic optimization

Cuebiq impression scoring

Full-FunnelAggregate Scoring

AgenticOptimization

CompoundingMeasurement

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